As InformData’s advanced Sex Offender Registry+ (SOR+) product continues to set new benchmarks in the industry, it's essential for Consumer Reporting Agencies (CRAs) and background screening companies to understand how to effectively position and sell this premium solution to their end-user clients. We’re here to help set you up for success.
Unlike traditional sex offender registry searches, SOR+ is a premium offering that provides enhanced protection and reliability, particularly suited to clients operating in regulated industries or working with vulnerable populations. This guide offers practical advice for CRAs on marketing and selling SOR+ effectively.
1. Understand and Communicate the Unmatched Value of SOR+
SOR+ is not a typical sex offender registry search. It’s designed to provide a higher level of accuracy, efficiency, and protection, especially for industries where safety is paramount. InformData’s research found that SOR+ outperforms traditional National Criminal Database searches and the DOJ's National Sex Offender Public Website (NSOPW) by offering:
- 92.21% more hits compared to national criminal databases
- 80.6% more hits than the NSOPW
- Significant improvements in Personally Identifiable Information (PII) matching, reducing false positives by 89%
These findings prove that SOR+ offers more comprehensive and accurate results, allowing end-users to make safer hiring decisions. Highlighting these advantages can help your end-users understand the premium nature of SOR+ and why it’s worth the investment.
2. Target Clients in High-Risk Industries
SOR+ is especially valuable for clients in regulated industries or those serving vulnerable populations, such as:
- Healthcare
- Gig Economy
- Education
- Childcare and eldercare services
- Camps and after-school programs
- Companies with employees who access clients’ homes
By focusing on these sectors, CRAs can identify clients who value enhanced safety features and are willing to invest in a premium product that reduces risks associated with employing registered sex offenders.
3. Explain the Shortfalls of Traditional Searches
Traditional registry searches, such as NatCrim or NSOPW, are limited by incomplete data, outdated information, and susceptibility to registry outages. They also require time-consuming and costly manual verification. SOR+ addresses these limitations through exclusive data partnerships and advanced PII-matching algorithms, ensuring quicker and more accurate results. Explain these shortfalls to your end-users, emphasizing that relying solely on traditional methods might leave them exposed to potential risks. By choosing SOR+, they’re opting for a solution that offers a broader scope, faster turnaround times, and above all, greater safety than traditional alternatives.
4. Ask Questions to Drive Need Awareness
Encouraging potential clients to consider their unique needs can help them recognize the value of SOR+. Use probing questions to uncover client concerns and challenges:
- Do you have customers in regulated industries or sectors serving vulnerable populations?
- What would the consequences be of hiring a registered sex offender?
- Are you committed to ensuring that registered sex offenders don’t slip through the process?
These questions can help clients realize the importance of a premium product, like SOR+, that promises enhanced safety and accuracy, especially when dealing with high-risk hires.
5. Position SOR+ as a Differentiator in a Commoditized Market
The background screening industry is becoming increasingly commoditized, with many CRAs claiming similar attributes—speed, accuracy, compliance. SOR+ enables CRAs to stand out by offering a truly differentiated service. This product is not just about compliance; it’s about ensuring safety and providing peace of mind. InformData's SOR+ combines exclusive data access, AI-driven PII matching, and automation processes, resulting in an increase in hits and reduced need for manual review. That means less work, better results, reduced risk and improved safety. In other words, SOR+ allows you to move beyond the “fast, accurate, and compliant” narrative and truly make a difference.
6. Provide a Tiered Offering
Not every client may need a premium product like SOR+. However, by presenting SOR+ as part of a tiered offering, you give clients the flexibility to choose the solution that best meets their needs and budgets. For safety-conscious clients in high-stakes sectors, emphasize that SOR+ is the ultimate choice for preventing risk and ensuring safe hiring practices. This approach has proven effective, with CRAs who offer tiered options seeing a 58% increase in SOR+ adoption.
Unlock the Power of SOR+
SOR+ offers CRAs a way to elevate their background screening services, differentiate themselves in a crowded market, and power their lifecycle of trust. By targeting clients in regulated industries, educating them on the shortcomings of traditional searches, and positioning SOR+ as a premium, safety-focused solution, CRAs can drive adoption and provide their end-users with the best protection against the risks associated with registered sex offenders. Empower your clients with the security and confidence they need by offering InformData’s SOR+—a true game-changer in the world of background checks.
InformData’s team of experts is here to help you every step of the way. Contact us to learn more.
