Q&A with Kendra Cimmino: VP of Sales, New Markets and Partnerships

We are so excited to introduce Kendra Cimmino as InformData's new Vice President of New Markets and Partnerships!

As we embark on a new chapter under Andrew Feigenson's leadership, our dedication to innovation and driving growth that benefits both our core CRA customers and those in alternate markets is stronger than ever. In her role as VP of New Markets and Partnerships, Kendra's expertise in optimizing risk data and her strong background in commercial insurance will be instrumental in expanding our reach and serving our growing customer base. Kendra is the perfect fit to drive us forward in alternate markets, and I'm happy to share the Q&A below to help you learn more about her journey and vision for her role.

Tell us about your professional background and experience.

Kendra: I have spent my entire career in sales. I started in tech sales at Indeed when they were still relatively small. As I advanced to enterprise sales and partnerships, I managed relationships with some of Indeed's largest clients, eventually bringing me to Denver. Once Indeed grew into the giant we know today, I felt the urge to build something again, so I joined SambaSafety. I saw a great opportunity in the insurance sector and quickly learned there was a demand for predictive data to help price risk and understand portfolio risk. Within a few years, I built a team focused on insurance, and we created the fastest-growing revenue stream through strategic partnerships. My experience led me to develop a passion for building new markets and leading teams toward untapped opportunities, so went on to build a go-to-market strategy at an HR tech startup before returning to the risk data space at InformData.

What excites you most about joining InformData, and what attracted you to this new role?

K: I’m incredibly excited to be part of a forward-thinking team that uses data to drive impactful risk solutions in verticals like insurance and employment. InformData’s innovative approach to data solutions not only enhances decision-making but also drives efficiency and accuracy in these critical sectors. In this role, I’m most excited to learn where we will drive the most significant impact and continue to evolve our offerings to meet the market needs. Being part of InformData means being at the forefront of transformative change in these markets, and I’m eager to contribute to that mission.

What do you enjoy most about working in sales and business development?

K: I love working with customers to solve complex problems. We work with industry leaders who have a wealth of knowledge in their space, and we collaborate to find solutions that drive value to their organization. It’s not just about selling a product but finding the unique ways customers can use our data to enhance workflows, reduce risk and improve their bottom line. There is never a one-size-fits-all when it comes to addressing our customers’ pains, and it’s important to really learn about their business and their key challenges and work together toward a future state. The customer journey is always different, but I find it extremely rewarding when we work together toward a shared goal.

What are some key goals or initiatives you’re looking forward to tackling at InformData?

K: I’m diving right into discussions with both current and prospective customers. My main goal is to listen closely to the industry leaders we serve, understand their pain points and learn where they see the most significant gaps. InformData’s future should be shaped by the voice of the market, which means listening to our customers closely. We have so much behavioral risk data that most industries haven’t fully explored yet, and I’m excited to help them see the potential.

Outside of work, what are your hobbies and interests?

K: I am a big foodie - I enjoy cooking and making almost everything from scratch at home. I’m also a big reader and love spending time outdoors, whether hiking or at the beach. When I’m not in California, I often travel back to the East Coast where I am from, and I enjoy the adventure of solo travel outside of the country.

We’re excited to see the impact Kendra will make at InformData and look forward to all the possibilities her expertise brings. Please join us in welcoming her to the team!