Think people data, think differently


Watch how we get you closer to the data.

With over two decades of experience, InformData has a deep understanding of the importance of reliable people data. We are driven by a unique perspective on people data, striving to make it equitably accessible to all. Our mission is to provide clients like yours with a data provider that leverages people, process, and technology to offer new, reliable ways to access and purchase the data you need to consistently delight your customers. We've coined this approach as Direct-Source Data®.


Boom! Disruption forced innovation.

This all started when the global COVID-19 pandemic disrupted the background screening industry. Boom! Suddenly, courts closed. Researchers couldn't collect information as they once had. Large customer service centers became impractical. Everything we thought we knew about the people data business changed. We had to change too. 

In our old world, there was layer upon layer of middlemen between a company and its data. It wasn't efficient or effective. It was just the way the data industry evolved. However, the hardships of the pandemic forced us to envision a world where companies were closer to the data they needed. The result was direct-source data - eliminating the middlemen - making sources more transparent, and decreasing the time to acquire information. Now, 100% of our court data is a direct source. That was the beginning of thinking differently about people data.


Direct source: this changes everything

Once we introduced Direct-Source Data, we started thinking differently about everything. Saying 'because we've always done it that way' got you kicked out of conversations. Fast! We listened to our customers intently. That led us to introduce new processes and develop new technology. For example, machine learning rules engines so the results clients need are produced precisely the way their customers require, rapidly, every time. Our enhanced employee verification process is self-optimizing, something called Kaizen, and gets smarter and more efficient every time a verification is run. That's another benefit of our Direct-Source Data technology.


Machines do some things better.

In the past, it was acceptable for search results to take days. And as the complexity of searches increased, that time wasn't getting any shorter. We needed a better way to enable our customers to scale their businesses. We adopted a new philosophy for connecting our customers with direct source data to address this. We call it API First: Letting machines talk directly to each other instead of always putting people in the middle. API First is built around a hardened, scalable cloud architecture, so it's not only super fast but also designed for reliability. Sure, we still support platforms and integrations with excellent user interfaces for people, but we also offer even faster ways of getting people data into the hands of the people making decisions. These are just some ways InformData thinks differently about people data, but the disruption didn't end with process and technology.


Business models got simpler.

We prioritize simplicity for our clients. We streamline the data purchasing process, avoiding the complexities, rigidity, and penalties often associated with contracts. Our goal is to make the experience as smooth and straightforward as possible, ensuring that our clients can access the data they need without unnecessary obstacles or complications.


Thinking globally. Acting locally.

Today we’re also taking all the things we have learned about direct source people data to a global scale. US companies are hiring an increasing number of non-US workers and more US workers have spent significant parts of their careers overseas. The same middleman problem exists in the people-data required to verify these credentials and we’re working to make international information just as transparent and efficient as direct source, US-based Direct-Source Data.